Back in the days before impersonal supermarkets and oversized shopping centres, the humble general store was a community hub, a place that served an important social, as well as supply, service. In 1924, Merricks General Wine Store opened to serve a variety of needs of the local community. Built in a prime location on Hastings-Flinders Road, between Balnarring and Shoreham, it was a central point where locals could stock up on household items as well post mail, make phone calls at the phone booth, do banking and fill the petrol tank – a one-stop shop with friendly, familiar faces.